Custom Google Ads Scripts
Bespoke automation solutions to streamline your PPC management, improve performance, and save time on repetitive tasks. Built specifically for your business needs.
Script Categories
Custom automation solutions for every aspect of your Google Ads management
Bid Management
Automated bid adjustments based on performance metrics, time of day, and conversion data.
Examples:
- Smart bid adjustments
- Performance-based bidding
- Time-based bid optimisation
- Competitor response bidding
Reporting & Analytics
Custom reports and dashboards with automated data collection and analysis.
Examples:
- Automated performance reports
- Custom dashboard creation
- Data export automation
- Alert systems for anomalies
Account Management
Automated account maintenance, optimisation, and performance monitoring.
Examples:
- Account health monitoring
- Automated optimisations
- Budget management
- Campaign structure maintenance
Keyword Management
Automated keyword research, negative keyword management, and search term analysis.
Examples:
- Negative keyword automation
- Search term analysis
- Keyword performance monitoring
- Competitor keyword tracking
Ad Management
Automated ad testing, rotation, and optimisation based on performance data.
Examples:
- Ad rotation automation
- A/B testing management
- Ad copy optimisation
- Extension management
Integration Scripts
Connect Google Ads with external tools, CRMs, and third-party platforms.
Examples:
- CRM integration
- External data feeds
- API connections
- Third-party tool sync
Popular Script Solutions
Ready-to-use scripts that solve common Google Ads management challenges
Smart Bid Adjustment Script
Automatically adjusts bids based on performance metrics, time of day, and device performance.
Key Benefits:
- Reduces manual bid management time by 80%
- Improves ROI through data-driven adjustments
- Responds to performance changes in real-time
- Customizable rules and thresholds
Automated Performance Report
Generates comprehensive performance reports with custom metrics and automated distribution.
Key Benefits:
- Saves 5+ hours per week on reporting
- Customizable metrics and KPIs
- Automated email distribution
- Interactive dashboard creation
Negative Keyword Automation
Automatically identifies and adds negative keywords based on search term performance.
Key Benefits:
- Reduces wasted spend on irrelevant traffic
- Improves campaign efficiency
- Automated search term analysis
- Customizable filtering rules
Account Health Monitor
Monitors account health and sends alerts for issues requiring attention.
Key Benefits:
- Proactive issue detection
- Customizable alert thresholds
- Automated issue reporting
- Performance trend analysis
Custom Development Process
How we create bespoke automation solutions for your specific needs
Requirements Analysis
We analyse your specific needs and identify automation opportunities.
Script Design
Design the script architecture and functionality based on your requirements.
Development & Testing
Build and thoroughly test the script in a safe environment.
Deployment & Training
Deploy the script and provide training on how to use and maintain it.
Why Use Custom Scripts?
The advantages of automation for your Google Ads management
Time Savings
Automate repetitive tasks and free up time for strategic work.
Improved Performance
Data-driven automation leads to better campaign performance.
Reduced Errors
Eliminate human error in routine tasks and optimisations.
24/7 Monitoring
Continuous monitoring and optimisation even when you're not working.
Scalability
Handle large accounts and multiple campaigns efficiently.
Customization
Scripts tailored to your specific business needs and goals.
What Clients Say
See how custom scripts have transformed our clients' Google Ads management
The automated bid adjustment script has been a game-changer. Our ROI improved by 30% while reducing our management time by 60%.
Sarah Johnson
Marketing Director
TechCorp
Smart Bid Adjustment
The reporting script saves us hours every week. We now get comprehensive reports automatically, and the insights are incredibly valuable.
Mike Chen
PPC Manager
Digital Agency
Automated Reporting
The negative keyword automation script has eliminated so much wasted spend. It's like having an extra team member working 24/7.
Lisa Thompson
E-commerce Manager
Online Retail
Negative Keyword Automation
Frequently Asked Questions
Common questions about our custom Google Ads scripts
❓How long does it take to develop a custom script?
Development time varies based on complexity. Simple scripts take 1-2 weeks, while complex automation solutions can take 3-4 weeks. We provide detailed timelines during the requirements analysis phase.
❓Do you provide support after script deployment?
Yes! We provide 30 days of free support after deployment, including bug fixes and minor adjustments. Ongoing support and updates are available for an additional fee.
❓Can scripts be modified after deployment?
Absolutely! Scripts can be modified and updated as your needs change. We offer maintenance packages for ongoing modifications and improvements.
❓Are scripts safe to use in live accounts?
Yes, all scripts are thoroughly tested in safe environments before deployment. We also provide detailed documentation and training to ensure safe operation.
❓What if I need a script for a specific integration?
We specialise in custom integrations with CRMs, analytics platforms, and third-party tools. Contact us to discuss your specific integration needs.
❓Do you offer script maintenance and updates?
Yes, we offer maintenance packages that include regular updates, bug fixes, and feature enhancements to keep your scripts running optimally.
Ready to Automate Your PPC?
Let's discuss how custom scripts can transform your Google Ads management