1. Agreement to Terms

By accessing and using Beech PPC's services, you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use our services.

2. Description of Services

Beech PPC provides the following services:

Google Ads account management and optimization
Google Ads audits and analysis
PPC training and consultation
Custom Google Ads scripts and automation
Related digital marketing services

3. Service Agreement

3.1 Engagement Terms

All services require a minimum 3-month engagement period
Services may be extended on a month-to-month basis after the initial period
Either party may terminate the agreement with 30 days written notice
Early termination fees may apply as outlined in individual service agreements

3.2 Client Responsibilities

Provide accurate and complete information about your business and goals
Grant necessary access to Google Ads accounts and related platforms
Respond to requests for information and approvals in a timely manner
Maintain ownership and control of all advertising accounts
Comply with Google Ads policies and applicable laws

3.3 Service Provider Responsibilities

Provide professional Google Ads management services
Maintain confidentiality of client information
Deliver regular performance reports and updates
Comply with industry best practices and Google Ads policies
Provide reasonable support and communication

4. Payment Terms

4.1 Fees and Billing

Service fees are outlined in individual service agreements
Payment is due in advance on a monthly basis
Late payments may incur additional fees
All fees are non-refundable except as specified in these Terms

4.2 Ad Spend

Client is responsible for all Google Ads spend
Ad spend is separate from service fees
We do not guarantee specific results or ROI
Client maintains full control over ad spend budgets

5. Performance and Results

While we strive to deliver excellent results, we cannot guarantee specific outcomes. Performance depends on various factors including:

Market conditions and competition
Client's business model and pricing
Website and landing page quality
Industry and seasonal factors
Budget and campaign objectives

6. Confidentiality

Both parties agree to maintain confidentiality of all proprietary and sensitive information shared during the course of the engagement. This includes business strategies, financial information, customer data, and technical information.

7. Intellectual Property

7.1 Client IP

Client retains ownership of all intellectual property, including brand assets, content, and business information.

7.2 Service Provider IP

Beech PPC retains ownership of methodologies, processes, and proprietary tools developed in the course of providing services.

8. Limitation of Liability

To the maximum extent permitted by law, Beech PPC's liability is limited as follows:

Total liability shall not exceed the total fees paid by client in the 12 months preceding the claim
We are not liable for indirect, incidental, or consequential damages
We are not liable for losses resulting from changes in Google Ads policies or platform functionality
Client assumes responsibility for all advertising spend and related decisions

9. Indemnification

Client agrees to indemnify and hold harmless Beech PPC from any claims, damages, or expenses arising from client's breach of these Terms, violation of applicable laws, or infringement of third-party rights.

10. Termination

10.1 Termination by Client

30 days written notice required
Early termination fees may apply during minimum engagement period
Client remains responsible for all fees incurred up to termination date

10.2 Termination by Service Provider

We may terminate for non-payment, breach of terms, or other material violations
30 days written notice will be provided when possible
Immediate termination may occur for serious breaches

11. Force Majeure

Neither party shall be liable for delays or failures in performance due to circumstances beyond their reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, or changes in Google Ads platform policies.

12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Dispute Resolution

Before pursuing legal action, both parties agree to attempt to resolve disputes through good faith negotiations. If negotiations fail, disputes may be resolved through mediation or arbitration as agreed by both parties.

14. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

15. Entire Agreement

These Terms, together with any individual service agreements, constitute the entire agreement between the parties and supersede all prior agreements and understandings.

16. Amendments

These Terms may be amended from time to time. Material changes will be communicated to clients with reasonable notice. Continued use of services after changes constitutes acceptance of the new Terms.

17. Contact Information

For questions about these Terms of Service, please contact us:

Email: legal@beechppc.com

Address: Beech PPC, United Kingdom

Contact: Chris Beechey