White Label PPC for Agencies Who Actually Care About the Account
I'm Chris Beechey, a Google Ads specialist based in Melbourne. I take on a small number of white label engagements each year for digital agencies who need senior paid search execution behind their own brand.
If you're an agency owner reading this, you already know the problem.
Your client's Google Ads account has outgrown what your generalist team can handle. Or you want to sell PPC without hiring a full-time specialist and dealing with the training, tools, and retention headaches. Or you have a technical strategist who's brilliant with clients but doesn't have the hours to sit inside the account and do the actual optimisation work.
That's where I come in.
What white label PPC with me looks like
I work behind your brand. Your client never hears from me, never sees my name on anything, and doesn't know I exist unless you decide to tell them. You own the relationship, the invoicing, and the strategy conversations. I own the account execution and the results.
Weekly and monthly optimisation
Ongoing hands-on work inside the account, not a hands-off retainer.
Reporting in your template
Your branding, your voice, your template. Delivered on your cadence.
Flexible account access
Google Ads access sits under your MCC, or mine with a linked login, whichever you prefer.
Direct line during the working week
A direct line to me, not a ticketing system. Melbourne business hours.
Monthly retainer per account
Invoiced to your agency. No surprise fees, no lock-in beyond a short minimum.
Senior execution, not junior fulfilment
8+ years of hands-on Google Ads work behind every optimisation.
Who this is a fit for
Agencies who:
- ✓Already have PPC clients and want the fulfilment done properly, not cheaply
- ✓Want to add Google Ads as a service without building an in-house team
- ✓Have a strategist or account lead who talks to the client but needs a senior operator handling the account
- ✓Value the client relationship enough to protect it from junior mistakes
Who this isn't for
Agencies looking for the cheapest possible fulfilment option. I'm not competing on price with offshore teams or junior consultants, because that isn't what agencies who value their client relationships actually want.
If your first question is "what's your hourly rate compared to a VA in Manila," we're not the right fit and I'll save us both the call.
I also cap the number of white label accounts I take on, because a solo senior operator running fifty accounts is just a junior operator with a bigger inbox. Currently I have space for a small number of new agency partnerships each quarter.
About me
I've been running Google Ads for over 8 years, working with service businesses and ecommerce brands spending $5k to above $100k monthly on paid media. Current direct clients span Australia, the UK, and Europe across lead gen, ecommerce, and service industries.
A recent audit for an Australian auction and ecommerce business surfaced that nearly 80% of ad spend was going to search terms driving zero conversions.
I write about Google Ads on the Beech PPC blog and on LinkedIn if you want to get a read on how I think before we talk.
What happens next
If you're an agency principal or account director and this sounds like the kind of partnership you're after, send me a note with a quick outline of what you're looking for. Number of accounts, rough spend levels, timeline. I'll come back within a day or two and if it looks like a fit we'll book a call.
Or drop me a note
Number of accounts, rough spend levels, timeline. I'll come back within a day or two.