Tools

Leo, my weekly Google Ads waste scanner, plus a handful of free utilities I built during client work.

Product

Leo

Find and fix wasted Google Ads spend

Leo is a weekly scanner for small business owners running their own Google Ads. Connects to your account, finds wasted spend across 11 categories, and blocks negative keywords in one click. Free scan to start, $39/mo for full access.

Try Leo

Free utilities

No accounts, no upsells

Small, self-contained tools I built to solve a specific problem in a client account, then released for anyone to use.

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Keywords

Google Ads Match Type Tool

Broad, phrase, and exact in one paste

Paste a keyword list and instantly format it as broad, phrase, and exact match. Built for fast bulk formatting in Google Ads Editor.

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Reporting

Break-Even ROAS Calculator

Minimum ROAS to not lose money

Free calculator for the minimum ROAS your e-commerce store needs to break even on Google Ads and Meta Ads. Handles GST, payment fees and refunds properly. No signup, runs in your browser.

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Coming Soon

Scam Shield

Spot fake stores before you buy

Free Chrome extension that scores online stores for scam warning signs. Runs entirely in your browser, no accounts, no tracking.

Got an idea for a tool?

I'm always adding new ones based on the friction I run into with my own work. If there's something you wish existed, tell me.

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