Is your Google Ads account ready for AI Max before Google force-migrates you?
In September 2026, Google starts auto-migrating Dynamic Search Ads, broad match, and auto-created assets into AI Max. 84% of advertisers see neutral or negative results after the switch. The ones who win prepared first. This audit tells you exactly what your account needs, layer by layer, before the migration happens to you.
Built for lead-gen accounts spending $3k+/mo AUD. Available Australia-wide.
September 2026 changes who's driving your account
Google's migrating Dynamic Search Ads, campaign-level broad match, and auto-created assets into AI Max. New DSA campaigns can't be created from June. Existing ones get force-upgraded across September.
You can wait for Google to force-migrate the account and then fix what breaks. Or you can know exactly what needs to change, in what order, before the switch happens. This audit is the second option.
Six layers, 33 criteria, one score
Every account scored 0 to 100 across the six layers that determine whether Google's AI can do its job on your behalf. Below 50%: Not Ready. 70-84%: Mostly Ready. Above that: AI-Ready.
Foundation
Conversion tracking, primary action quality, Enhanced Conversions, offline conversion import, lead-quality signal. The base layer. If this is broken, nothing above it works.
Wiring
Customer Match, GA4 audiences, in-market and custom audiences. The signals that tell the algorithm who actually converts.
Structure
Brand isolation, bidding fit, geo and schedule signals, negative discipline. The structural choices that make Smart Bidding reliable.
AI Max Readiness
Landing page coverage, URL controls (page feeds, inclusions/exclusions), brand safety, DSA pre-migration baseline. The controls AI Max gives you, scored before September.
Creative
RSA strength, sitelinks, callouts, structured snippets, lead form extensions, asset library depth for PMax and AI Max contexts.
Plumbing
Landing page relevance, page speed, form quality, GTM container health, tracking completeness. The downstream details that decide whether AI sees what it needs.
A 16-page client-ready PDF with your score, the top 3 blockers, every criterion scored with cited evidence, a sequenced 12-week migration plan, a What-Changes table from today to AI-Ready, and a Recommended Next Step section your team can action immediately.
Is this audit for you?
The framework was built for lead-gen accounts. It scores ruthlessly. Here's where it earns its keep, and where it doesn't.
This audit is for you if…
- ✓You're spending $3k+/month AUD on Google Ads
- ✓Lead generation is the primary goal (forms, calls, qualified leads)
- ✓Account has been running 6+ months with enough data to assess
- ✓You've heard about AI Max and want to know what it actually requires from you
- ✓You want a second opinion before September 2026 lands on the account
- ✓You work in regulated industries (finance, legal, medical, NDIS) where AI Max creative controls matter
Probably not a fit if…
- ×You're primarily an ecommerce account (the ecom variant is in development)
- ×You're spending under $3k/month AUD. The audit's value won't pay back fast enough
- ×You haven't launched yet, there's no data to score
- ×You're looking for a quick checklist, not a 16-page scored framework
- ×You already have a fully-funded internal media team running everything correctly. Then it's a vanity exercise
From booking to report in under 10 days
Book Intake Call
Quick fit-check call (15 min). Confirms the audit makes sense for your account before any money changes hands. No call, no invoice.
Grant Access
Read-only Google Ads access plus GA4 access if you have it. I send you a clear checklist. Takes about 5 minutes.
I Run the Framework
Live data via the Google Ads API, scored against the 33 criteria, cross-referenced with your conversion data, tracking, and audiences. Findings are evidence-cited.
Walkthrough + Report
You get the 16-page PDF, plus a 30-minute walkthrough call. The Recommended Next Step section makes the first move obvious.
What the audit has surfaced so far
The framework was calibrated on three real lead-gen accounts. Two of them gated on the Foundation layer (Offline Conversion Import not flowing), exactly the kind of issue that quietly torpedoes AI Max post-migration.
Foundation gate triggered. CRM-to-Ads conversion import was configured but hadn't flowed in a week. Algorithm was bidding toward form fills, not qualified appointments. Plus structural primary-conversion pollution from auto-created Smart Campaign actions.
Week 1 unblock projected to lift the account from 51% Not Ready to roughly 62% Partially Ready, before September.
Foundation strong (offline conversions flowing daily, lead-quality signal live). But Wiring scored 4/20: no Customer Match list, GA4 audiences imported but empty, no custom intent. AI Max Readiness layer scored 50% applicable: no page feed, no URL controls.
Sequenced migration plan adds projected +22 points across 12 weeks, taking the account from 68% Partially Ready to 90%+ AI-Ready.
Two of three lead-gen pilots gated on Offline Conversion Import not flowing. Without that signal, Smart Bidding chases volume, not quality. AI Max amplifies the same problem.
The framework finds the issue. The migration plan tells you how to fix it in the right order.
Who built the framework
I'm Chris Beechey, a PPC specialist based in Australia. I've spent 8+ years running paid search for lead-gen accounts spending anywhere from $5k to $100k a month.
The AI Readiness framework took roughly five weeks to design and calibrate across three real accounts. It was built because the existing “Google Ads audit” market hasn't adapted to what AI Max actually needs from advertisers, and September 2026 isn't waiting.
You work with me directly on the audit. No handoffs, no junior analysts.
Connect on LinkedInSingle price, full framework
No upsells, no tiers, no version of the audit where you get less depth for less money.
AI Readiness Audit
- 6-layer scored framework (33 criteria)
- Top 3 blockers identified with criterion IDs
- 12-week sequenced migration plan
- 16-page client-ready PDF report
- 30-minute walkthrough call
- Recommended Next Step section for your team
- 5 to 7 day delivery from access
- No retainer pressure, no upsell deck
No invoice until after the intake call confirms fit.
Frequently Asked Questions
What is AI Max, and why does it matter?
AI Max is Google's replacement for Dynamic Search Ads, broad match keyword matching, and automatically-created assets inside Search campaigns. Gemini handles query matching, ad copy generation, and landing page selection. From September 2026, all eligible existing campaigns auto-migrate. You can't opt out, you can't roll back. The advertisers who do well are the ones whose data, structure, and signals are ready before migration.
How is this different from a regular Google Ads audit?
A standard audit is diagnostic: here are the things that look wrong. This audit is prescriptive and scored: here's where you sit on a 0 to 100 readiness scale, here's what AI Max specifically needs from you, and here's the order to fix it in. It's also bounded around the September 2026 migration, not an evergreen account health check.
What access do you need?
Read-only Google Ads access (I send you the standard instructions, takes about 2 minutes). GA4 access if you have it. I can't make any changes to your account.
What if my account isn’t ready and I need help fixing it?
The Recommended Next Step section makes the first move obvious, with score-impact predictions for each phase. If you want me to handle the implementation, we can talk about a separate engagement after the audit. The audit itself is standalone, no retainer pressure either way.
Why is this priced higher than your standard Google Ads audit?
The framework took five weeks to design and calibrate. It scores 33 criteria across 6 layers using live Google Ads API data, not a generic checklist. The 16-page deliverable includes a 12-week migration plan with projected score impact for each phase. It's a different product, not a more expensive version of the same one.
What if I already use AI Max?
Even better. The audit identifies where AI Max is performing well and where it's flying blind because the signals or structure aren’t in place. Post-migration positioning shifts the audit's framing from 'pre-migration prep' to 'what's recoverable', same framework.
Will the audit be useful after September 2026?
Yes, with a different headline. The same 33 criteria still score whether your account is set up for AI to do its job. The 'AI Max Readiness' layer evolves into a post-migration diagnostic. The framework is on a quarterly review cadence to stay current.
What’s the turnaround?
5 to 7 days from the moment access is granted. Faster if you need it urgent (the framework is automated end-to-end, the time is in the analysis and writing).
Find out where the account stands before Google decides for you
September 2026 is closer than it feels. The accounts that win the migration are the ones audited first.
Start with a 15-minute intake call. No invoice until we confirm the audit makes sense for your account.
Book the AuditBook the AI Readiness Audit
Tell me about your account. I'll come back with intake-call times in the next business day.