Know Your Competitors Better Than They Know Themselves
Deep competitive analysis that reveals gaps, opportunities, and exactly how to position yourself to win.
Competitive Intelligence That Drives Decisions
Website & Messaging Analysis
What are your competitors saying? I map their headlines, value propositions, guarantees, and calls to action.
Ad Strategy Review
What ads are they running? I analyse their Google Ads presence, messaging, offers, and positioning.
Messaging Matrix
Side-by-side comparison of what everyone claims. See instantly where messages overlap and where gaps exist.
Positioning Map
Visual map of where you sit versus competitors on key dimensions. Find the whitespace nobody's claiming.
Gap Analysis
Opportunities no one is addressing. Claims nobody is making. Segments nobody is targeting. Your competitive advantage.
Prioritised Recommendations
Not just 'what' but 'what to do.' Ranked actions based on impact and effort.
Simple 4-Step Process
Tell Me Who to Analyse
Give me your competitors (or I'll help identify them). Usually 3-6 businesses in your market.
I Do the Deep Research
5-7 days of systematic analysis across websites, ads, messaging, content, and positioning.
You Get the Full Picture
Comprehensive report with messaging matrix, positioning map, gap analysis, and strategic recommendations.
You Act with Clarity
Update your messaging, refine your ads, adjust your positioning — knowing exactly how to differentiate.
Simple Pricing, Clear Deliverables
Competitive Snapshot
- Competitors analysed3
- Website analysis
- Ad analysis—
- Messaging matrixBasic
- Positioning map—
- Gap analysisKey gaps
- PDF reportSummary
- Strategy call—
- Quarterly monitoring—
- Delivery3-5 days
Full Analysis
- Competitors analysed5
- Website analysis
- Ad analysis
- Messaging matrixFull
- Positioning map
- Gap analysisComplete
- PDF reportComprehensive
- Strategy call30 min
- Quarterly monitoring—
- Delivery5-7 days
Strategic Package
- Competitors analysed6+
- Website analysis
- Ad analysis
- Messaging matrixFull
- Positioning map
- Gap analysisComplete
- PDF reportComprehensive
- Strategy call60 min
- Quarterly monitoring
- Delivery7-10 days
Frequently Asked Questions
How long does this take?
Competitive Snapshot: 3-5 days. Full Analysis: 5-7 days. Strategic Package: 7-10 days.
What if I don't know who my competitors are?
I can help identify them. We'll use search data, industry research, and your knowledge of who you lose deals to.
Is this just screenshots of their websites?
No. Screenshots are included for reference, but the value is in the analysis — what the patterns mean, where the gaps are, and what to do about it.
How is this different from just Googling them?
Anyone can look at a competitor's website. This is systematic analysis across multiple competitors with strategic frameworks and actionable recommendations. It's intelligence, not browsing.
Will this go out of date quickly?
Core messaging and positioning don't change fast. Most of what I map is relevant for 6-12 months. The Strategic Package includes quarterly refreshes to catch what's shifted.
Can I use this to update my own website and ads?
That's the whole point. Most clients update their website copy, ad messaging, and sales materials based on the findings.
Stop Wondering. Start Knowing.
Your competitors aren't waiting. Get the intelligence you need to make strategic decisions.
Not sure if this would help? Tell me your top competitor and I'll give you one free insight.
Get Competitive IntelligenceGet Your Competitive Edge
Tell me about your market and I'll get back to you with next steps