Find the 20–30% of your Google Ads budget that's quietly wasted
A line-by-line review of your campaigns, keywords, ads, tracking and bidding. You get a written report, a 15-min video walkthrough, and a prioritised list of what to fix first.
Not ready for a paid audit? Send me your account ID for a free 2-minute assessment →
A Full Health Check for Your Account
Account Structure Review
Is your account organised for performance? I review campaign structure, ad group setup, and settings to find inefficiencies.
Keyword & Search Term Audit
Are you targeting the right terms? I analyse your keywords, search terms, match types, and identify missing negatives.
Ad Copy Review
How strong are your ads? I review every RSA for headline quality, description effectiveness, ad strength, and extension usage.
Conversion Tracking Check
Is your data accurate? I verify your conversion setup, attribution settings, and whether you're tracking what actually matters.
Budget & Bidding Review
Are you spending where it counts? I analyse budget allocation, bid strategies, and identify wasted spend.
Competitor Benchmark
How do you stack up? I compare your account metrics and ad presence against key competitors in your market.
Is This Audit For You?
Audits aren't universally useful. Here's when they pay back fast — and when they don't.
This audit is for you if…
- ✓You're spending $3k+/month on Google Ads
- ✓The account has been running 6+ months — enough data to actually audit
- ✓Performance is drifting and you can't pinpoint why
- ✓You want a second opinion before changing agencies or scaling spend
- ✓You run ecommerce, lead gen, or B2B — not a single-campaign local services account
Probably not a fit if…
- —You're spending under $2k/month — the audit won't pay back fast enough
- —You haven't launched yet — there's no data to review
- —You want a quick gut-check, not a methodical review
- —You already know what's wrong and just need it executed — that's a management engagement, not an audit
Simple 4-Step Process
Share Access
Grant me read-only access to your Google Ads account. Takes 2 minutes and I can't change anything.
I Audit Everything
I go through your campaigns, keywords, ads, tracking, settings, and budget allocation — methodically.
You Get the Report
Full written report with specific findings, scores, and recommendations. Plus a video walkthrough explaining what I found.
You Decide What's Next
Implement the fixes yourself, hire me to manage the account, or brief another provider. No pressure either way.
What Audits Typically Uncover
Real findings from real accounts (anonymised). Most audits surface fixes that pay for themselves within the first month.
Client's cost per lead had drifted from $45 to $72 over six months. The audit surfaced a GA4 property that had paused itself — Smart Bidding had been optimising on a decaying signal. Rebuilt tracking, CPL recovered without changing bids or keywords.
PMAX campaign was reporting a $32 CPL. The audit dug into the brand exclusion data and found 70% of those leads were branded queries that would have cost $6 organically. True non-brand PMAX CPL was over $90. Restructured around brand exclusions.
B2B client thought form fills up 40% year over year was a win. The audit cross-referenced with sales data — close rate had halved. Smart Bidding was finding cheap form fills, not qualified leads. Reframed bidding around offline conversions.
We continually grew our revenue YOY through our e-commerce store, and I would recommend his services if you are looking to optimise your brand in the Google Ads space.
Who's Behind the Audit
I'm Chris Beechey, a Google Ads specialist based in Australia. I've spent 8+ years running paid search across AU, UK, and Europe — for ecommerce, lead gen, and B2B accounts spending between $5k and $50k a month.
You work with me directly. No account managers, no handoffs, no junior media buyers running your account while I sign the invoices.
Audits are the highest-leverage hour I can spend with an advertiser I don't already manage. You get the same depth I'd give a retainer client, without committing to one.
Connect on LinkedInSimple Pricing, Clear Deliverables
Quick Audit
- Account sizeUp to $5k/mo
- Campaigns reviewedTop campaigns
- Search term analysisTop 50 terms
- Ad copy reviewSpot check
- Tracking auditBasic check
- Competitor benchmark—
- PDF reportSummary
- Video walkthrough—
- Follow-up call—
- Delivery3 days
Standard Audit
- Account sizeUp to $20k/mo
- Campaigns reviewedAll campaigns
- Search term analysisFull analysis
- Ad copy reviewAll RSAs scored
- Tracking auditFull check
- Competitor benchmark—
- PDF reportComprehensive
- Video walkthrough15 min
- Follow-up call30 min
- Delivery5 days
Full Audit
- Account sizeUp to $50k/mo
- Campaigns reviewedAll campaigns
- Search term analysisFull + recs
- Ad copy reviewAll RSAs + rewrites
- Tracking auditFull + fix recs
- Competitor benchmark
- PDF reportComprehensive
- Video walkthrough15-20 min
- Follow-up call30 min
- Delivery7 days
Frequently Asked Questions
What access do you need?
Read-only access to your Google Ads account. I'll walk you through how to share it — takes 2 minutes. I can't make any changes to your account.
How long does the audit take?
Quick Audit: 3 days. Standard: 5 days. Full: 7 days. Rush delivery available if you need it faster.
What if my account is a mess?
That's exactly when an audit is most valuable. I'll prioritise the biggest wins so you know where to start — not overwhelm you with 50 things to fix.
Can I implement the recommendations myself?
Absolutely. The report includes specific, actionable recommendations with clear priorities. If you'd prefer someone to handle it, we can talk about management.
What if I'm already working with another agency?
No problem. A second pair of eyes is always valuable. The audit is yours — share it with whoever manages your account.
Is this a sales pitch for management?
No. The audit is a standalone deliverable. If you want to talk about management afterwards, great. If not, you've still got a useful report.
Stop Wondering Where Your Budget Goes
A Google Ads audit tells you exactly what's working, what's wasting money, and what to fix — in plain English.
Not sure if your account needs an audit? Send me your account ID and I'll give you a free 2-minute assessment.
Get Your AuditGet Your Google Ads Audited
Tell me about your account and I'll get back to you with next steps